Why Millennials and Gen Z Are Different

Millennials and Gen Z have grown up in a world where everything is fast, digital, and intuitive. As Vance writes in his book, High Growth Fundraising: The Silicon Valley Way, “Today’s donors expect their generosity to be as seamless as a swipe or a tap—anything less feels like friction in a world designed for speed.” To truly connect with these generations, churches and charitable organizations need to offer solutions that feel intuitive, impactful, and innovative.

How to Unlock Their Generosity

1. Prioritize Seamless Technology

Invest in platforms that make giving effortless. As Vance notes, “When the act of giving feels as intuitive as everyday transactions, we remove barriers and unlock generosity.”

2. Emphasize Impact Through Transparency

Share stories, data, and visuals that showcase the tangible difference donors are making. Millennials and Gen Z want to feel their contributions are meaningful.

3. Offer Innovative Giving Options

Provide opportunities for donors to contribute through stocks, crypto, and other assets.  “Nonprofits that lean into innovation will capture the attention of this generation and future-proof their fundraising efforts.”, Vance Roush, High Growth Fundraising: The Silicon Valley Way

Real Results: The Overflow Way

At Overflow, we’ve seen these principles in action. By offering fast, intuitive platforms and innovative options like stock and crypto donations, we’ve helped organizations unlock the generosity of younger donors. It’s a reminder that when we meet Millennials and Gen Z where they are, their potential for giving knows no bounds.

Millennials and Gen Z are ready to give—but they’re waiting for your organization to catch up. By embracing technology, transparency, and innovation, we can tap into the generosity of this remarkable generation.

“When giving becomes an experience of ease and impact, it’s not just a transaction—it’s a movement.” - Vance Roush, High Growth Fundraising the Silicon Valley Way

Ready to unlock the full potential of Millennial and Gen Z donors? Explore how Overflow can help you reimagine generosity and fuel your mission.

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